Yakult Malaysia
A Case Study in Digital Transformation
Client Overview
Yakult Malaysia engaged Team CloudSource to bring structure and visibility to their marketing operations and customer feedback processes. While Yakult was actively running campaigns and collecting customer data across multiple digital tools, the lack of system integration and data hygiene made it difficult to gain meaningful insights, manage feedback, and activate their large contact database effectively.
Industry: FMCG / Food & Beverage
Region: Malaysia
Company size: Large / Enterprise
HubSpot hubs used: Marketing Hub Professional, Service Hub Professional, Service Hub Professional
Services provided: HubSpot Marketing Hub implementation, Service Hub surveys setup, data migration and cleanup, integrations, onboarding, and training
Implementation timeline: Approximately 6 months
The Challenge:
Disconnected Operations
What was not working before Team CloudSource stepped in?
Marketing and customer engagement are managed across multiple disconnected systems
Heavy reliance on third-party forms for campaigns, competitions, registrations, and events
Large database of nearly 200,000 contacts with poor data quality
Incorrect or incomplete email addresses and phone numbers
No consistent naming conventions or segmentation structure
Limited visibility into campaign performance and customer interactions
The Goal:
What success looked like for the client.
Establish a single system to manage marketing data and customer feedback
Clean and standardise the existing contact database
Establish a single system to manage marketing data and customer feedback
Segment contacts meaningfully by language, region, age, and engagement
Enable structured, multi-language customer feedback surveys
Gain clear visibility into campaign performance and customer interactions
Our Approach:
How we thought about the problem.
Position HubSpot as the central platform for marketing data and customer feedback
Use Marketing Hub to consolidate campaigns, forms, and engagement data
Use Service Hub surveys to standardise and scale customer feedback collection
Apply a data-first RevOps mindset focused on cleanliness, structure, and usability
Integrate existing tools rather than replace critical operational systems
Results:
Impactful Transformation
The collaboration with Team CloudSource yielded significant improvements, establishing a streamlined, data-driven ecosystem for Swinburne University Malaysia.
Centralised view of marketing campaigns, customer data, and feedback
Significantly improved data quality and contact structure
Clear segmentation enabling more targeted communication
Improved visibility into campaign performance and form engagement
Standardised, scalable customer feedback collection across multiple languages
Reduced reliance on disconnected tools and manual data handling
Client Testimonial
Personally, it has been a great pleasure working with the Cloud Source team, especially in collaborating with Jameel. The team successfully fulfilled most of our requests and worked closely with us despite the tight timelines. I truly appreciate all the help, support, and guidance provided throughout the service period. Many thanks once again.
— Lim S.L.
I’m incredibly pleased with the exceptional support and expertise provided by Team Cloudsource, particularly Jameel and Ali, in our recent HubSpot implementation. They worked closely with each member of our team to ensure seamless data migration, efficient automation, and strong integrations. Their guidance went beyond setup and helped us maximise our email marketing and overall HubSpot usage. Team Cloudsource truly listened to our challenges and provided practical, well-thought-out recommendations. Their proactive approach and deep HubSpot knowledge made them an invaluable partner.
— Zulkiflee, S.
Tech Stack
Tools used in this engagement.
HubSpot Marketing Hub Professional
HubSpot Service Hub Professional
HubSpot Surveys
Meta Ads integration
WhatsApp integration
SKALE and Yellow.ai
Soft next step for readers.
For brands managing large customer databases and feedback across disconnected tools, a centralised HubSpot setup can unlock clarity, trust, and actionable insights.
Discover How Team CloudSource Can Help Contact UsAli Razzak
CEO & Founder · Team CloudSource
HubSpot Diamond Partner · APAC
About me
15+ years in sales and marketing across North America, ANZ, and APAC.