Case Study Puredome

About Puredome

Client Overview

Industry: Cybersecurity / B2B SaaS
Region: Global
Company: New business unit within an established organisation
HubSpot Hubs: Marketing Hub Professional, Sales Hub Professional, HubSpot CMS
Services: HubSpot CMS Implementation, Marketing Automation, Custom Event Tracking Integration, Sales Enablement, Onboarding & Training

Puredome is a B2B cybersecurity platform launched as a new business arm of PureVPN, an established global VPN provider.

As a newly formed product targeting business customers, Puredome had an opportunity to build its technology and revenue infrastructure from the ground up. Rather than introducing separate systems for its website, marketing and sales and connecting them later, the team wanted a single scalable platform from day one.

Team CloudSource implemented HubSpot as the foundation connecting Puredome's website, marketing automation, product activity and sales processes.

The Challenge:

Disconnected Operations

Launching a new B2B SaaS product meant Puredome wasn't dealing with a legacy CRM problem. The challenge was avoiding one.

The business needed an infrastructure that could support growth without creating disconnected systems as marketing, product and sales activity increased.

Puredome needed more than a CRM implementation. It needed a connected foundation for its B2B go-to-market operation.

Establishing a CRM and marketing infrastructure for a newly launched B2B business

Managing the website without relying on developers for routine content changes.

Capturing and nurturing leads through automated marketing journeys

Giving sales teams a structured process for managing prospects and opportunities

Bringing product activity, including user signups and subscriptions, into the CRM

Creating visibility across the journey from initial engagement through to product adoption

Our Approach :

Team CloudSource approached the project as a greenfield HubSpot implementation, designing the environment around how a modern B2B SaaS company attracts, converts and manages customers.

The strategy centred around four connected layers:

Website → Marketing → Product Activity → Sales

Rather than allowing each function to operate independently, HubSpot was positioned as the central platform connecting customer data and activity across the journey.

Building the website and CRM within the same ecosystem

Establishing scalable marketing automation from launch

Connecting product activity with CRM records

Structuring the sales process around shared customer data

Giving marketing and sales greater visibility into buyer behaviour

Designing the platform to evolve alongside Puredome's growth

Implementation:

Bringing the Strategy to Life

Team CloudSource meticulously executed a full HubSpot implementation, integrating critical communication channels and establishing robust processes for lead management and application handling.

HubSpot CMS & Website

Manage website content directly within HubSpot
Support lead generation through integrated forms and conversion points
Connect website activity directly with CRM records
Create and update pages without ongoing developer dependency
Manage website content directly within HubSpot

Marketing Hub & Automation

Lead capture
Lead nurturing
Lifecycle stage management
Marketing follow-up
Contact management
Customer journey progression

Product Event Tracking & Integration

Key product events
Subscription activity
User signups

Sales Hub & Pipeline Management

Sales pipeline configuration
Deal stage configuration
Prospect management
Sales nurturing processes
CRM visibility into marketing and product engagement

Onboarding & Enablement

Technology implementation alone would not create adoption, so Team CloudSource also delivered onboarding and enablement sessions for the Puredome team.
Training helped users understand how to manage their respective areas of HubSpot and use the platform as part of their day-to-day workflows.

The Outcome:

Puredome successfully launched its new B2B operation with its website, CRM, marketing automation, product events and sales processes connected through HubSpot.

The implementation provided the business with:

A unified platform supporting website, marketing and sales

Greater control of website content for the marketing team

Automated lead capture and nurturing processes

Structured lifecycle and sales pipeline management

Visibility into user signups, subscriptions and key product events

Product engagement data available within the CRM

Greater context for sales teams when nurturing prospects

Reduced reliance on disconnected marketing and sales tools

A scalable HubSpot foundation capable of evolving alongside the business

Technology Industry Expertise

Puredome demonstrates Team CloudSource's experience designing HubSpot environments for B2B SaaS and technology businesses where the customer journey extends beyond traditional marketing and sales activity into the product itself.

For SaaS organisations, a CRM becomes significantly more valuable when it can answer not only:

Who is this prospect?

but also:

How did they engage with marketing?
Have they signed up?
What product activity have they completed?
Have they subscribed?
Where are they in the sales journey?

By connecting Puredome's website, marketing automation, sales processes and backend product events through HubSpot, Team CloudSource created a foundation that gives teams greater visibility across the B2B SaaS customer journey.

This approach demonstrates our ability to configure HubSpot not simply as a CRM, but as a connected growth platform for technology businesses.

Client Testimonial

Working with Team CloudSource has been a transformative experience for Swinburne University Malaysia. Their expertise in implementing HubSpot has not only streamlined our operations but also provided us with unprecedented visibility into our marketing and sales performance. We now have a truly integrated system that allows our teams to focus on what matters most: engaging with prospective students and guiding them through their application journey seamlessly. This partnership has been instrumental in enhancing our efficiency and setting us up for scalable growth.

Why It Worked

Several factors were central to the success of the implementation:

Greenfield architecture: Starting without legacy CRM constraints allowed HubSpot to be structured around Puredome's future requirements from the outset.
Connected technology stack: Website, CRM, marketing and sales were designed as one ecosystem rather than separate tools.
Product-to-CRM integration: Custom event tracking connected important product behaviour with customer records.
Marketing and sales alignment: Both teams gained access to shared customer information and engagement data.
Scalable automation: Lead capture, nurturing and lifecycle processes were established early to support future growth.
Team enablement: Onboarding helped internal teams take ownership of the platform following implementation.

Tech Stack

HubSpot Marketing Hub Professional

HubSpot Sales Hub Professional

HubSpot CMS

Puredome backend platform

Custom product event tracking integration

Building HubSpot for B2B Technology Growth

Launching a new SaaS product is an opportunity to build the right revenue infrastructure before disconnected systems and manual processes become difficult to unwind.

Team CloudSource helps B2B technology companies connect CRM, marketing, sales, websites and product data through HubSpot, creating a scalable foundation for growth.

Talk to Team CloudSource about HubSpot for Technology Contact Us

Ali Razzak

CEO & Founder · Team CloudSource
HubSpot Diamond Partner · APAC

About me

15+ years in sales and marketing across North America, ANZ, and APAC.

Puredome

Building a Connected HubSpot Growth Platform

for a New B2B Cybersecurity Brand