Contact Us
Image

Nova Buildings Asia 

Consolidating Sales, Marketing and CRM Operations with HubSpot
Icon
About Puredome

Client Overview

Industry: Pre-Engineered Buildings / Manufacturing & Engineering
Region: Asia-Pacific
Company Size: Growing Organisation
HubSpot Hubs: Sales Hub Professional, Marketing Hub Professional, HubSpot CMS
Services: Salesforce-to-HubSpot Migration, Sales & Marketing Hub Implementation, CRM Architecture, Dashboarding & Reporting, Website Migration, Onboarding & Training

Nova Buildings Asia is a pre-engineered steel buildings and structural solutions provider operating across Asia-Pacific.

As the business grew, its sales, marketing and digital operations had become distributed across multiple platforms. Salesforce was being used for sales, marketing requirements were not being adequately supported, and the company's WordPress website operated separately from its customer and marketing data.

Team CloudSource helped Nova transition towards a more connected technology stack, migrating its sales operations from Salesforce and implementing HubSpot as the central platform connecting CRM, marketing, reporting and its digital presence.

Icon

The Challenge:

Disconnected Operations

Nova already had established sales processes and historical customer data, but the technology supporting those processes was creating unnecessary complexity.

Salesforce was being used as the primary sales CRM, but the team found the platform difficult to use and lacked the reporting clarity required to understand sales performance easily.

 

Marketing faced a different challenge. The existing setup did not provide the team with the functionality or visibility it needed, leaving sales and marketing activity disconnected.

 

At the same time, Nova's WordPress website operated separately from its CRM environment.

 

The result was a fragmented technology stack with several challenges:

Icon
Sales and marketing operating across disconnected systems 
Icon
Low usability and limited clarity within the existing CRM 
Icon
Marketing capabilities that did not meet the team's requirements 
Icon
Limited visibility from initial marketing engagement through to sales opportunities 
Icon
Manual effort required to produce meaningful sales reporting 
Icon
Website activity disconnected from CRM and marketing data 

Our Approach :

 

Team CloudSource approached the engagement as a CRM consolidation and revenue-platform transformation, rather than a straightforward Salesforce replacement.

HubSpot was positioned as Nova's central system of record, bringing together:

 

Website → Marketing → CRM → Sales → Reporting

 

The approach focused on:

Icon
Preserving valuable historical Salesforce data during migration 
Icon
Rebuilding sales processes around how Nova's team actually worked 
Icon
Connecting marketing and sales within the same CRM 
Icon
Giving leadership clearer visibility into pipeline and performance 

 

Icon
Connecting digital engagement directly with customer records 

 

Icon
Reducing dependence on disconnected platforms 

Implementation:

Bringing the Strategy to Life

Team CloudSource meticulously executed a full HubSpot implementation, integrating critical communication channels and establishing robust processes for lead management and application handling.

Salesforce-to-HubSpot CRM Migration
  • Migration of historical sales data from Salesforce
  • CRM data mapping and configuration
  • Monitoring pipeline progression
  • Maintaining customer and prospect activity
  • Managing sales information
Sales Dashboarding & Reporting
  • Pipeline activity
  • Deal progression
  • Sales performance
  • Opportunity visibility
  • CRM activity
Marketing Hub Implementation
  • Website forms and Lead capture
  • Social media accounts
  • Contact activity
  • Campaign measurement
  • Attribution reporting
  • Marketing tracking
Website Migration to HubSpot CMS
  • Connect website engagement directly with CRM records
  • Integrate forms and lead capture more closely with HubSpot
  • Improve marketing visibility
  • Reduce reliance on separate platforms
  • Support future campaign and content requirements
Team Onboarding & Enablement
  • Moving from an established CRM such as Salesforce requires more than technical migration.
  • Team CloudSource delivered onboarding and training for Nova's sales and marketing teams to help users understand the new HubSpot environment and incorporate it into their day-to-day processes.
  • Training covered the relevant sales and marketing functionality, helping teams build confidence in the platform and supporting stronger adoption following implementation.

The Outcome:

 

The engagement moved Nova from a fragmented collection of sales, marketing and website technologies towards a more centralised HubSpot environment.

 

The new setup provided:

Icon
A successful transition of historical sales data from Salesforce into HubSpot 
Icon
A more intuitive CRM environment for the sales team 
Icon
Structured sales pipelines aligned with Nova's processes 
Icon
Real-time dashboards providing clearer pipeline and performance visibility 
Icon
Marketing activity connected directly with CRM data 
Icon
Greater visibility across marketing and sales 
Icon
Reduced dependence on manual sales reporting 
Icon
Website, CRM and marketing operations moving into the same ecosystem 
Icon
Reduced technology fragmentation 
Icon
A scalable platform capable of supporting future sales and marketing initiatives 

Manufacturing & Engineering Industry Expertise

 

Nova Buildings Asia demonstrates Team CloudSource's experience implementing HubSpot for B2B manufacturing and engineering organisations with complex, opportunity-driven sales environments.

Unlike short transactional sales cycles, engineered solutions can involve longer buying journeys, multiple stakeholders and opportunities that require consistent visibility as they progress through the pipeline.

 

For organisations operating in this environment, CRM architecture needs to support more than contact management. Teams need visibility into:

 

Who is the organisation?
Who are the stakeholders involved?
What opportunity is being pursued?
Where is it within the sales process?
What marketing activity contributed to the opportunity?
How is the overall pipeline performing?

By migrating Nova from Salesforce and connecting its sales, marketing, reporting and website infrastructure through HubSpot, Team CloudSource created a more unified foundation for managing these activities.

 

The engagement demonstrates our ability to combine CRM migration, process architecture, marketing implementation, reporting and user enablement for B2B manufacturing and engineering businesses.

 

Client Testimonial

Icons

Working with Team CloudSource has been a transformative experience for Swinburne University Malaysia. Their expertise in implementing HubSpot has not only streamlined our operations but also provided us with unprecedented visibility into our marketing and sales performance. We now have a truly integrated system that allows our teams to focus on what matters most: engaging with prospective students and guiding them through their application journey seamlessly. This partnership has been instrumental in enhancing our efficiency and setting us up for scalable growth.

Icons

Why It Worked

Several factors contributed to the success of the engagement:

  • Process-led CRM migration: HubSpot was designed around Nova's requirements rather than simply recreating its previous Salesforce environment.
  • Historical data preservation: Existing sales information was migrated so teams retained important customer and opportunity context.
  • Sales and marketing alignment: Both functions were brought into the same CRM and customer-data environment.           
  • Leadership visibility: Custom dashboards made pipeline and sales performance easier to access without extensive manual reporting.
  • Connected digital infrastructure: Moving the website towards HubSpot CMS further reduced fragmentation across the technology stack.
  • Structured enablement: Training supported the transition from Salesforce and helped users adopt HubSpot as part of their everyday processes.
  • Scalable architecture: The environment was built to accommodate future sales, marketing and digital initiatives as Nova continued to grow.

Tech Stack

Icon
HubSpot Sales Hub Professional 
Icon
HubSpot Marketing Hub Professional 
Icon
HubSpot CMS 
Icon
Salesforce — Legacy CRM 
Icon
WordPress — Legacy Website 

Simplify Your Revenue Technology

Disconnected CRM, marketing and website systems make it harder for teams to see the complete customer journey.

Team CloudSource helps B2B organisations migrate, consolidate and optimise their revenue technology through HubSpot, connecting customer data, marketing, sales and reporting within one scalable platform.

Talk to Team CloudSource about your HubSpot migration Contact Us
Ali Razzak

CEO & Founder · Team CloudSource
HubSpot Diamond Partner · APAC

Person Image
About me

15+ years in sales and marketing across North America, ANZ, and APAC.