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AHP Dental & Medical 

Building a Stronger HubSpot Foundation for Healthcare Marketing
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About AHP

Client Overview

 

Industry: Healthcare / Dental & Medical
Region: Australia
Platform: HubSpot
Services: CRM Administration, Marketing Hub Management, Marketing Automation, Database Management, EDMs, Reporting, Digital Marketing

AHP Dental & Medical operates within Australia's healthcare sector, supplying products and solutions to dental and medical professionals.

Team CloudSource provided ongoing HubSpot CRM and marketing support, helping AHP maintain its database, execute customer communications, automate marketing processes and improve the way HubSpot supported day-to-day marketing operations.

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The Challenge:

Disconnected Operations

For healthcare suppliers managing large professional and customer databases, CRM quality directly affects marketing performance.

As HubSpot became increasingly important to AHP's marketing activity, the platform needed continuous management to ensure customer information remained structured, campaigns reached the right audiences and teams could rely on the CRM for ongoing communications.

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Maintaining CRM and database quality 
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Managing different customer and professional segments 
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Delivering regular EDM campaigns 
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Reducing manual marketing processes through automation 
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Maintaining accurate lifecycle and contact information 
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Improving visibility through dashboards and reporting 

Our Approach :

 

Team CloudSource provided ongoing HubSpot and marketing support built around CRM health, segmentation, automation and consistent customer communication.

CRM Administration & Optimisation

Maintaining the quality of the HubSpot portal formed an important part of the engagement. 

Regular CRM maintenance helped ensure marketing activity was supported by cleaner, more structured customer data. 

 

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Ongoing HubSpot CRM administration 
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Database imports and management 
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Database cleaning and hygiene 
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Contact segmentation and Lifecycle management

 

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Pipeline and property optimisation 

 

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HubSpot health monitoring 

Implementation:

Bringing the Strategy to Life

Team CloudSource meticulously executed a full HubSpot implementation, integrating critical communication channels and establishing robust processes for lead management and application handling.

Healthcare Audience Segmentation
  • Targeted product communications
  • Educational content
  • Campaign-specific audiences
  • Customer updates
  • Event communications
  • Re-engagement activity
EDM Strategy & Execution
  • Campaign planning
  • Email design
  • HubSpot build and deployment
  • Audience selection
  • Scheduling and Testing
  • Performance monitoring
Reporting & Visibility
  • Email campaign performance
  • Database activity
  • Marketing engagement
  • Contact behaviour
  • Campaign performance
  • CRM health
Marketing Automation
  • Customer communications
  • Lead and contact follow-up
  • Campaign nurturing
  • Internal CRM processes
  • Database management
  • Lifecycle progression
Broader Digital Marketing Support
  • BigCommerce integration support
  • WhatsApp broadcast campaigns
  • Marketing banners and collateral
  • Digital creative development
  • Paid digital advertising
  • Social media management
User Enablement & Ongoing Support
  • Ongoing optimisation recommendations
  • Refresher training
  • User onboarding
  • Strategic recommendations
  • Weekly HubSpot consultation
  • Platform troubleshooting

The Outcome:

 

The engagement helped establish HubSpot as an actively managed foundation for AHP's healthcare marketing operations rather than simply a contact database.

Through ongoing CRM management and marketing support, AHP was able to:

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Continuously optimise the portal as business requirements evolved 
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Provide internal users with ongoing platform support and training 
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Connect HubSpot with wider digital marketing activity 
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Improve visibility through dashboards and reporting 
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Automate recurring marketing and customer communication processes 
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Deliver regular EDM campaigns through HubSpot 
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Structure audiences for more targeted healthcare communications 
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Maintain stronger CRM and database hygiene 

Client Testimonial

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Working with Team CloudSource has been a transformative experience for Swinburne University Malaysia. Their expertise in implementing HubSpot has not only streamlined our operations but also provided us with unprecedented visibility into our marketing and sales performance. We now have a truly integrated system that allows our teams to focus on what matters most: engaging with prospective students and guiding them through their application journey seamlessly. This partnership has been instrumental in enhancing our efficiency and setting us up for scalable growth.

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Healthcare Industry Expertise

 

AHP demonstrates Team CloudSource's experience managing HubSpot for an established healthcare supplier with an active professional customer database and ongoing marketing requirements.

The engagement required more than HubSpot configuration. It involved understanding how healthcare and dental suppliers communicate with professional audiences, manage product-focused marketing, maintain complex customer databases and coordinate communications across CRM and digital channels.

By combining CRM administration, database governance, segmentation, automation, reporting and marketing execution, Team CloudSource helped make HubSpot a practical part of AHP's ongoing healthcare marketing operations.

Unlock Your Institution's Potential

Is your institution struggling with disconnected systems and manual processes? A unified HubSpot setup can transform your operations, providing unparalleled visibility, efficiency, and scalable growth.

Discover How Team CloudSource Can Help Contact Us
Ali Razzak

CEO & Founder · Team CloudSource
HubSpot Diamond Partner · APAC

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About me

15+ years in sales and marketing across North America, ANZ, and APAC.