---
title: Puredome HubSpot Case Study
description: Puredome, a new B2B cybersecurity platform launched by PureVPN, needed a single system to manage its website, marketing automation, event tracking, and sales enablement from day one.
image: https://www.teamcloudsource.com/hubfs/Untitled%20design%20(49)-1.png
---

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# Puredome HubSpot Case Study

![Untitled design (49)](https://www.teamcloudsource.com/hs-fs/hubfs/Untitled%20design%20(49).png?width=1400&height=1200&name=Untitled%20design%20(49).png)

Industry

Technology

Challenge

As a newly launched B2B product, Puredome had no existing CRM or marketing system in place. The team needed a single platform to handle website management, marketing, and sales — with the flexibility to update content quickly and visibility into user signups, subscriptions, and product events — all without tool sprawl.

Results

Team CloudSource delivered a greenfield HubSpot implementation, giving Puredome a unified platform for its website, marketing automation, product event tracking, and sales pipelines from launch. The marketing team can now manage the website independently, and the sales team has real-time visibility into the user journey from signup to subscription.

[ www.puredome.com/ ](https://www.puredome.com/)

New

B2B Brand Launched

3

Hubs Implemented

1

Unified Platform

0→1

CRM Built From Scratch

## TCS supported Puredome with a greenfield HubSpot CMS build, Marketing Hub and Sales Hub Professional implementation, custom product event integration, and sales enablement to launch a new B2B brand on a single, scalable system.

![Untitled design (49)](https://www.teamcloudsource.com/hs-fs/hubfs/Untitled%20design%20(49).png?width=1400&height=1200&name=Untitled%20design%20(49).png)

## About your Customer

Puredome is a **B2B cybersecurity platform** launched as a new business arm of PureVPN, a well-established B2C VPN provider. As a newly formed product targeting business users, Puredome wanted to start with a **single system that could support website management, marketing automation, event tracking, and sales enablement from day one.**

**Industry:** Cybersecurity / B2B SaaS

**Region:** Global

**Company size:** New business unit within an established organisation

**HubSpot hubs used:** Marketing Hub Professional, Sales Hub Professional, HubSpot CMS

**Services provided:** HubSpot CMS implementation, marketing automation setup, custom event tracking integration, sales enablement, onboarding, and training

## The Challenge

What was not working before Team CloudSource stepped in?

- As a **newly launched B2B product**, there was no existing CRM or marketing system in place.
- The team needed a platform that could handle **website management, marketing, and sales in one system.**
- Required **flexibility** to update website content quickly without developer dependency.
- Needed **visibility** into user signups, subscriptions, and product events.
- Wanted to **avoid tool sprawl** and fragmented systems from the start.

## The Solution

How we thought about the problem.

- Treat the engagement as a **greenfield HubSpot setup.**
- Position **HubSpot** as the central operating system for the new business.
- **Align** website, marketing automation, product events, and sales pipelines.
- **Integrate** backend product data into HubSpot for full-funnel visibility.
- **Design** the system to scale as the business grows.

>  As a newly launched B2B product, there was no existing CRM or marketing system in place — the team needed a platform that could handle website management, marketing, and sales in one system. 

## The Results

The impact of the work.

- Successful **launch of a new B2B brand** on a unified platform.
- **Website, marketing, product events, and sales** managed in one system.
- The **marketing team** is empowered to update and optimise the website independently.
- **Full visibility** into the user journey from signup to subscription.
- The **sales team** is able to nurture leads with real-time product engagement data.
- **Scalable foundation** to support future growth and expansion.

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