Puredome HubSpot Case Study

Industry

Technology

Challenge

As a newly launched B2B product, Puredome had no existing CRM or marketing system in place. The team needed a single platform to handle website management, marketing, and sales — with the flexibility to update content quickly and visibility into user signups, subscriptions, and product events — all without tool sprawl.

Results

Team CloudSource delivered a greenfield HubSpot implementation, giving Puredome a unified platform for its website, marketing automation, product event tracking, and sales pipelines from launch. The marketing team can now manage the website independently, and the sales team has real-time visibility into the user journey from signup to subscription.

www.puredome.com/

New

B2B Brand Launched

Hubs Implemented

Unified Platform

0→1

CRM Built From Scratch

TCS supported Puredome with a greenfield HubSpot CMS build, Marketing Hub and Sales Hub Professional implementation, custom product event integration, and sales enablement to launch a new B2B brand on a single, scalable system.

About your Customer

Puredome is a B2B cybersecurity platform launched as a new business arm of PureVPN, a well-established B2C VPN provider. As a newly formed product targeting business users, Puredome wanted to start with a single system that could support website management, marketing automation, event tracking, and sales enablement from day one.

Industry: Cybersecurity / B2B SaaS

Region: Global

Company size: New business unit within an established organisation

HubSpot hubs used: Marketing Hub Professional, Sales Hub Professional, HubSpot CMS

Services provided: HubSpot CMS implementation, marketing automation setup, custom event tracking integration, sales enablement, onboarding, and training

The Challenge

What was not working before Team CloudSource stepped in?

As a newly launched B2B product, there was no existing CRM or marketing system in place.
The team needed a platform that could handle website management, marketing, and sales in one system.
Required flexibility to update website content quickly without developer dependency.
Needed visibility into user signups, subscriptions, and product events.
Wanted to avoid tool sprawl and fragmented systems from the start.

The Solution

How we thought about the problem.

Treat the engagement as a greenfield HubSpot setup.
Position HubSpot as the central operating system for the new business.
Align website, marketing automation, product events, and sales pipelines.
Integrate backend product data into HubSpot for full-funnel visibility.
Design the system to scale as the business grows.

As a newly launched B2B product, there was no existing CRM or marketing system in place — the team needed a platform that could handle website management, marketing, and sales in one system.

The Results

The impact of the work.

Successful launch of a new B2B brand on a unified platform.
Website, marketing, product events, and sales managed in one system.
The marketing team is empowered to update and optimise the website independently.
Full visibility into the user journey from signup to subscription.
The sales team is able to nurture leads with real-time product engagement data.
Scalable foundation to support future growth and expansion.