Nova Buildings Asia HubSpot Case Study

Industry

Manufacturing

Challenge

Nova Buildings Asia was using Salesforce for sales but found it lacked usability and clear reporting, while its marketing module fell short of their needs. Their website ran separately on WordPress, leaving marketing, sales, and web operations fragmented across disconnected systems.

Results

Team CloudSource migrated Nova Buildings Asia from Salesforce to HubSpot, unifying sales, marketing, and website operations in one platform. The team now benefits from improved usability, real-time pipeline dashboards, connected marketing attribution, and a scalable tech stack built for future growth.

www.novabuildingsasia.com/

Systems Unified

Hubs Implemented

100%

Data Migrated

Source of Truth

TCS supported Nova Buildings Asia with Salesforce-to-HubSpot migration, CRM restructuring, marketing alignment, reporting dashboards, and website migration planning to simplify operations.

About your Customer

Nova Buildings Asia, a pre-engineered steel buildings and structural solutions provider operating across Asia, engaged Team CloudSource to consolidate their sales, marketing, and website operations into a single platform. While they were already using Salesforce for sales, the team was dissatisfied with its usability and reporting, and the marketing module did not meet their needs. Their website was also running separately on WordPress, resulting in a fragmented tech stack.

Industry: Pre-Engineered Buildings / Manufacturing & Engineering

Region: Asia-Pacific

Company size: Growing organisation

HubSpot hubs used: Sales Hub Professional, Marketing Hub Professional

Services provided: Salesforce to HubSpot migration, HubSpot Sales & Marketing implementation, dashboarding and reporting, website migration to HubSpot CMS, onboarding, and training

Implementation timeline: 3 months

The Challenge

What was not working before Team CloudSource stepped in?

Salesforce was being used for sales but lacked usability and clarity for the team.
Dissatisfaction with Salesforce's marketing capabilities.
Sales and marketing operated in separate, disconnected systems.
Limited visibility across the full funnel from marketing to sales.
Website hosted on WordPress, disconnected from CRM and marketing data.
Reporting required manual effort and did not provide a clear view of performance.

The Solution

How we thought about the problem.

Position HubSpot as the central system of record for the entire revenue stack.
Migrate historical sales data cleanly from Salesforce to HubSpot.
Align sales and marketing processes within one platform.
Connect the website directly to CRM and marketing data.
Reduce tool sprawl while increasing visibility and adoption.

Salesforce was being used for sales but lacked usability and clarity for the team.

The Results

The impact of the work.

Unified sales, marketing, and website operations in one platform.
Improved usability and adoption for the sales team.
Clear dashboards providing real-time visibility into the pipeline and performance.
Marketing activity fully connected to CRM data and reporting.
Reduced reliance on multiple tools and manual reporting.
A scalable, centralised tech stack supporting future growth.