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Yakult Malaysia HubSpot Implementation Case Study

Yakult Malaysia

Industry

Retail

Challenge

Yakult Malaysia was managing marketing campaigns, customer data, and feedback across multiple disconnected systems, making it difficult to gain a unified view of customer interactions. Poor data quality, inconsistent segmentation, and limited reporting capabilities reduced the effectiveness of marketing and customer engagement efforts.

Results

By implementing HubSpot Marketing Hub and Service Hub, Yakult Malaysia centralised customer data, campaign management, and feedback collection into a single platform. The project improved data quality, enabled targeted audience segmentation, and provided clear visibility into marketing performance and customer insights.

Key Product

yakult.com.my/
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings

"Team CloudSource provided exceptional support throughout our HubSpot implementation, ensuring smooth data migration, automation, and integrations. Their proactive approach, practical recommendations, and deep HubSpot expertise helped us maximise the platform's value and improve our marketing operations."

— Zulkiflee, S.

Yakult

About your Customer

Yakult Malaysia engaged Team CloudSource to bring structure and visibility to their marketing operations and customer feedback processes. While Yakult was actively running campaigns and collecting customer data across multiple digital tools, the lack of system integration and data hygiene made it difficult to gain meaningful insights, manage feedback, and activate their large contact database effectively.

Industry: FMCG / Food & Beverage

Region: Malaysia

Company size: Large / Enterprise

HubSpot hubs used: Marketing Hub Professional, Service Hub Professional, Service Hub Professional

Services provided: HubSpot Marketing Hub implementation, Service Hub surveys setup, data migration and cleanup, integrations, onboarding, and training

Implementation timeline: Approximately 6 months

The Challenge

What was not working before Team CloudSource stepped in?

  • Marketing and customer engagement are managed across multiple disconnected systems
  • Heavy reliance on third-party forms for campaigns, competitions, registrations, and events
  • Large database of nearly 200,000 contacts with poor data quality
  • Incorrect or incomplete email addresses and phone numbers
  • No consistent naming conventions or segmentation structure
  • Limited visibility into campaign performance and customer interactions
  • Feedback collection existed, but without a centralised system for analysis and reporting

The Solution

How we thought about the problem.

  • Position HubSpot as the central platform for marketing data and customer feedback
  • Use Marketing Hub to consolidate campaigns, forms, and engagement data
  • Use Service Hub surveys to standardise and scale customer feedback collection
  • Apply a data-first RevOps mindset focused on cleanliness, structure, and usability
  • Integrate existing tools rather than replace critical operational systems

“Personally, it has been a great pleasure working with the Cloud Source team, especially in collaborating with Jameel. The team successfully fulfilled most of our requests and worked closely with us despite the tight timelines. I truly appreciate all the help, support, and guidance provided throughout the service period. Many thanks once again.”

— Lim S.L.

The Results

The impact of the work.

  • Centralised view of marketing campaigns, customer data, and feedback
  • Significantly improved data quality and contact structure
  • Clear segmentation enabling more targeted communication
  • Improved visibility into campaign performance and form engagement
  • Standardised, scalable customer feedback collection across multiple languages

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