---
title: Yakult Malaysia HubSpot Implementation Case Study
description: Learn how Yakult Malaysia transformed marketing operations with HubSpot, improving data quality, customer segmentation, feedback collection, and campaign performance through a unified platform.
---

![client-logo13-Apr-16-2026-10-47-30-6391-PM](https://www.teamcloudsource.com/hs-fs/hubfs/client-logo13-Apr-16-2026-10-47-30-6391-PM.png?width=129&height=57&name=client-logo13-Apr-16-2026-10-47-30-6391-PM.png)

# Yakult Malaysia HubSpot Implementation Case Study

![Yakult Malaysia](https://www.teamcloudsource.com/hs-fs/hubfs/undefined-Feb-09-2026-05-10-32-0695-AM.jpeg?width=1000&height=562&name=undefined-Feb-09-2026-05-10-32-0695-AM.jpeg)

Industry

Retail

Challenge

Yakult Malaysia was managing marketing campaigns, customer data, and feedback across multiple disconnected systems, making it difficult to gain a unified view of customer interactions. Poor data quality, inconsistent segmentation, and limited reporting capabilities reduced the effectiveness of marketing and customer engagement efforts.

Results

By implementing HubSpot Marketing Hub and Service Hub, Yakult Malaysia centralised customer data, campaign management, and feedback collection into a single platform. The project improved data quality, enabled targeted audience segmentation, and provided clear visibility into marketing performance and customer insights.

[ yakult.com.my/ ](https://yakult.com.my/)

200K+

Contacts Migrated

2

Hubs Implemented

3

Feedback Survey Languages

6

 Implementation Timeline (Months)

## "Team CloudSource provided exceptional support throughout our HubSpot implementation, ensuring smooth data migration, automation, and integrations. Their proactive approach, practical recommendations, and deep HubSpot expertise helped us maximise the platform's value and improve our marketing operations."

— Zulkiflee, S.

![Yakult](https://www.teamcloudsource.com/hs-fs/hubfs/case-study-img2.png?width=352&height=480&name=case-study-img2.png)

## About your Customer

Yakult Malaysia engaged Team CloudSource to bring structure and visibility to their marketing operations and customer feedback processes. While Yakult was actively running campaigns and collecting customer data across multiple digital tools, the lack of system integration and data hygiene made it difficult to gain meaningful insights, manage feedback, and activate their large contact database effectively.

**Industry: **FMCG / Food & Beverage

**Region:** Malaysia

**Company size:** Large / Enterprise

**HubSpot hubs used:** Marketing Hub Professional, Service Hub Professional, Service Hub Professional

**Services provided: **HubSpot Marketing Hub implementation, Service Hub surveys setup, data migration and cleanup, integrations, onboarding, and training

**Implementation timeline: **Approximately 6 months

## The Challenge

What was not working before Team CloudSource stepped in?

- **Marketing **and **customer engagement** are managed across multiple disconnected systems.
- **Heavy reliance** on third-party forms for campaigns, competitions, registrations, and events.
- **Large database** of nearly 200,000 contacts with poor data quality.
- **Incorrect **or **incomplete **email addresses and phone numbers.
- **No consistent **naming conventions or segmentation structure.
- **Limited visibility** into campaign performance and customer interactions.
- **Feedback collection **existed, but without a centralised system for analysis and reporting.

## The Solution

How we thought about the problem.

- Position **HubSpot **as the central platform for marketing data and customer feedback.
- Use **Marketing Hub** to consolidate campaigns, forms, and engagement data.
- Use **Service Hub** surveys to standardise and scale customer feedback collection.
- Apply a data-first **RevOps **mindset focused on cleanliness, structure, and usability.
- **Integrate **existing tools rather than replace critical operational systems.

> *“Personally, it has been a great pleasure working with the Cloud Source team, especially in collaborating with Jameel. The team successfully fulfilled most of our requests and worked closely with us despite the tight timelines. I truly appreciate all the help, support, and guidance provided throughout the service period. Many thanks once again.”*
> 
> *— Lim S.L.*

## The Results

The impact of the work.

- **Centralised view **of marketing campaigns, customer data, and feedback.
- **Significantly improved **data quality and contact structure.
- **Clear segmentation** enabling more targeted communication.
- **Improved visibility **into campaign performance and form engagement.
- **Standardised, scalable customer feedback** collection across multiple languages.

## Ready to get started?

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